Flyer Designer One: We need some clipart for this thing. It’s too texty.
Flyer Designer Two: Just use the CD-Rom with the party hat and businessman clip art. Nobody reads this shit.
Flyer Designer One: But we kinda need people to read this. So they stay calm. I just need to find an image that really comes off as calming and reassuring and pleasant.
Flyer Designer Two: Guy wearing a gas mask?
Flyer Designer One: Perfect.